We can help you cut the costs and wastage of incorrect data.
We specialise in providing companies with high-quality data that they can use immediately. Our employees are trained to handle any issue that may arise when managing large data sets. They will be able to maintain and accurately update your data removing any inaccuracies and replacing old data to ensure you are left with only quality data to support your sales and marketing strategy.
We provide a complete and ongoing audit process of your database, enabling your business to connect with your existing customers and prospects more effectively. Our team will correct information that is incorrect or incomplete and remove any duplicate records or TPS registered telephone numbers.
We will provide you with a database that is:
Whatever industry you work in, we can help you feel confident in the quality and effectiveness of the data you receive. Our team work with and manage large datasets from a whole host of businesses.
For any enquiries about our data cleansing services get in touch.
Why keeping your data up-to-date is key
Customers’ data is one of the most important assets to a company, as long as it’s accurate and up-to-date. With 383,000 business 'births' and 252,000 business 'deaths' in the UK last year, your database needs to be constantly updated.
If the data you have is wrong, your business is likely to be wasting money and time on contacting customers that aren’t there, as well as ignoring potential ones you don’t know about. This is because data deteriorates at an alarming rate - making many large data sets inaccurate, and, in some cases, useless. In the UK alone last year, at least 5.7 million company and personal details changed.
Data accuracy is especially relevant if part of your budget is spent on direct mail and digital campaigns. The reasons behind poor results from campaigns could be as simple as your customers moving home or changing an email address. This means the people you are trying to reach will never actually read your messages, let alone reply and your campaigns won't be as effective as they could be.
Did you know that looking after the quality of your database is also required by law? Under the Data Protection Act, companies have the legal duty to ensure that their data is accurate and, where necessary, kept up to date.